Silicon Valley Has A Short Attention Span
Sometimes people ask me why I’m always writing blog posts and speaking at events. “Simple,” I say. “Silicon Valley has a short attention span. If I don’t keep my name in front of people, they’ll forget who I am.” If they don’t believe me, I respond with what I like to call the Yahoo test. [...]
SaaS Branding | 6 Challenges of Killer Cloud Brands
SaaS branding has some unique challenges that aren’t covered in the average MBA program. As a new communication channel, the Internet has altered the rules of branding for almost every category of product. However, cloud brands that owe their very existence to the Internet often find that the message, the medium and the merchandise are [...]
Branding On The Cloud Is Part Business Part Mindset
As it goes “on the Internet, nobody knows you’re a dog“. Actually people do. Recently AT&T asked their employees to fake the net neutrality. Employees were asked to use their personal email addresses to petition against net neutrality. The internal memo ended up on the blogs and Twitter in minutes. Forcing your brand down your [...]
Businesses Must Manage the Twitter Conversation
This post is part of my ongoing series Twitter 101 for all those that still “don’t get” Twitter. I’m now moving from the 101 basics into the business applications. I think we all know by now that a conversation is happening on Twitter and that this extends to talking about brands. Twitter is the new [...]
What Twitter Hack Should Warn Us About Google Profiles
As we move deeper and deeper into a Cloud based world, the cynics and critics use security as a weapon for spreading fear. They just touch the raw nerves of users who are still coming to terms with the new way of doing computing and try to exploit their anxiety about the new computing model [...]
Netbooks Emerges from Hibernation as WorkingPoint: SaaS for SMB, with Nicer UI but Reduced Functionality.
(This post is now updated, see bottom)Netbooks, provider of an Integrated SaaS Business Suite for Very Small Businesses came out of hibernation with a new name: WorkingPoint. In the never-ending debate of all-in-one vs. best-of-breed I tend to represent the “old-school” which believes in the value of having one tightly integrated system for most business [...]
Not Owning Your Domain is Crazy. No, It’s a Crime.
Remember the Shel Puppet? Loren “138Media” Feldman created an instant hit by mimicking Media-expert Shel Israel’s video show. The imitation, i.e. the puppet received sponsorhip while the original series was floundering. They irony of all was that Loren owned the domain shelisrael.com, which was simply available for purchase due to an oversight by its rightful [...]
Live Mesh or Live Sync? Microsoft’s Branding Problem (One of Many).
Live Mesh or Live Sync? It looks like Microsoft is still suffering from chronic productitis and branditis: two competing, overlapping products are being touted today: Live Mesh is obviously not new, it was available since the spring, albeit barely live then. In the meantime it improved, can actually be installed and runs more or less [...]
Inbound Marketing, Sales & Customer Advocacy
Connecting the dots is the tagline on my personal blog, for a good reason: I enjoy reading individual pieces and discovering the common theme in them. Such two articles are a guest post on CloudAve by a practicing SaaS CEO, Julian Shakespeare Stone: To Sell or Not To Sell, and Rick Burnes’s piece @ HubSpot [...]
Trust the Cloud, but Have a Backup Plan. Google Lockouts are not Fun.
Just about every few month we get a high-profile case of someone getting shut out of their Gmail and other Google services. Google is notorious for freezing accounts without a warning, often in the users defence, i.e. when they detect probability of hacking. When you’re Loren Baker, Editor of Search Engine Journal and blog about [...]
