Google Says Google+ Is Not Ready For Brands
Ever since Google+ was launched, I am playing around with it both for personal use as well as for professional use. I see Google+ eventually replacing Facebook for me (provided I convince my family and friends to start using Google+ and their throttling of invites is not helping my cause) on the personal side. Already, [...]
10 Questions to Ask Technical Communicators Delusional Enough to Believe They Don’t Need to be on Twitter
According to a recent Edison Research study 51% of active Twitter users follow companies, brands or products on social networks. That means they are most likely following your brand and your product. That means they are discussing how, why, when and where they use your product and service. And you’re not there? Twitter now has [...]
Brand vs. Quality. Which Would You Pay For?
Time to re-evaluate just what we consider “good brands” vs. junk. I could not resist the summer back-to-school discounts and upgraded two laptops – one of them is already making funny noises. Tired already? It’s an HP. Perhaps just a co-incidence - but my desktop monster, just two years old has long been pretending it [...]
Has Twitter Finally Killed Summize?
Since today appears to be Twitter-day (which day isn’t?), I’m adding my 2 cents. Summize has always been fast and reliable. In fact in the days of the worst Twitter outage, with Reply and other functions disabled, Summize was the savior of the Twitterverse. But now that Twitter acquired Summize, I’m seeing it dead quire [...]
Inbound Marketing, Sales & Customer Advocacy
Connecting the dots is the tagline on my personal blog, for a good reason: I enjoy reading individual pieces and discovering the common theme in them. Such two articles are a guest post on CloudAve by a practicing SaaS CEO, Julian Shakespeare Stone: To Sell or Not To Sell, and Rick Burnes’s piece @ HubSpot [...]
