The Corporate Social Strategist Can’t Move Fast Enough
It will take more than a few Jedi-mind tricks for change agents and social strategists to convince upper management of the value of social. We are years away from where we need to be in corporate America. Yesterday it was reported that Wal-Mart made 3.5 billion dollars in the third quarter–and most of this revenue was coming from overseas operations. With the state of the American economy, social business might be the trick to speed up progress–unfortunately it’s going to have to be much faster than we can comprehend. As it stands innovation is not happening fast enough.
