Finally, A Choice Modeling Primer
I bet you didn’t know that Choice Modeling was initially a psychological theory on how people choose foods they want to eat. I bet you didn’t know that economists picked it up to predict the choices consumers would make for goods and services. I bet you didn’t know that the first “business” application of a [...]
Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.
Folks here’s an excerpt from Chapter 2. Enjoy. Comments as always are welcome. Arts and Crafts Time Is Over Well that’s what you’re CMO should be saying. Look, time and time again, marketing has been relegated to the tail end of a GoToMarket (GTM) strategy — the arts and crafts aspects of marketing, which is [...]
Segmenting Your Market: 2010 Style
You: a young company. What: You’ve recently put a product in market and you’re trying to figure out how to really drive adoption! How: Segment your market to find those most likely to buy. Sounds easy? Its not but it can be relatively painless. When a company first brings it’s solutions to market it needs [...]
