Measure Your Churn. But What’s Even More Important is to Measure Your Almost Churn. 5 Tricks to Help You Here.
Churn is a paramount topic in SaaS, as we all know. If every dollar of ARR is worth $6+ in the long term, including upsells and second order revenue … then of course, by the same token, for every dollar of ARR that churns … you’re losing $6 of notional ARR. Lose a $100k customer? [...]
Churn and SaaS
SaaS companies are faced with copious amounts of advice about pricing, monetization, funnel management and all the different things used to describe the processes involved in attracting, gaining and maintaining customers. One of the big areas that companies think about is that of churn – or how many customers “drop off” and stop using the [...]
What is MRR Churn? | SaaS Metrics FAQs Part 2
Why measure SaaS MRR churn? Show me the money! SaaS MRR churn is an important SaaS metric that measures the financial impact of churn. While customer churn is an important operational metric, CFOs always prefer MRR churn. In this second SaaS Metrics FAQs article, I explore ways to analyze SaaS MRR churn.
SaaS Metrics FAQs | What is Churn?
A little over two years ago, I published a series of well received articles on SaaS metrics that culminated in the SaaS Metrics Guide to SaaS Financial Performance. Since then, I’ve received numerous inquiries regarding the many practical quirks encountered in day-to-day SaaS metrics implementation. In response, I’ve decided to revisit the SaaS metrics topic [...]
SaaS Benchmarks | Acquisition Cost and Churn Challenges
What is a typical churn rate for SaaS? What is a good time frame to recover CAC? As SaaS companies mature, high quality SaaS benchmark studies are appearing.
