The Unspoken Question
What exactly should the mute button do? Daniel J. Wakin, reporting for the NYT: The unmistakably jarring sound of an iPhone marimba ring interrupted the soft and spiritual final measures of Mahler’s Symphony No. 9 at the New York Philharmonic on Tuesday night. The conductor, Alan Gilbert, did something almost unheard-of in a concert hall: He [...]
10 Tips to boost SaaS customer conversion
@DaveMcClure gave a great keynote recently at #echelon2010, and he emphasized a selective focus on critical metrics to drive your business. This post is all about improving conversion (customer activation) rates for SaaS companies, suggesting 10 areas where things often go wrong. If you are a SaaS company, I expect this is one of your [...]
*Superstars* of SaaS
I woke at an ungodly hour yesterday morning my time (2am from memory) in order to take part in what was dubbed a session with the superstars of SaaS. Of course being merely the moderator I wasn’t included in that group – but I was privileged to be able to moderate the session that included some [...]
Shameless Plug – Hitting the Airwaves
Tomorrow morning (lucky I checked – I had it in my calendar for the day after!), I’ve been asked to co-host a SaaS special on VoiceAmerica. Here’s the details from their site (and no – I didn’t suggest the “leading authority” part). Saas Special – The World’s TOP Experts! As noted at the recent 2.0 [...]
More Integration from those Charming Canucks
I reviewed a little while ago IAC-EZ a start-up SaaS accounting offering that leverages the relatively huge and sophisticated FreshBooks customer base. Hot on the heels of that integration comes news that Clarity Accounting, another Canadian SaaS accounting company, has finished it’s integration with FreshBooks also To celebrate, those friendly FreshBooks people are offering Clarity [...]
