The Social Media Customer Care Machinery
Comcast Customer Service s*cks Comcast Offers Great Customer Service on Twitter. Both are true. Frank Eliason, the Customer Service Director behind @comcastcares is now a Social Media star, being invited to speaking engagement left and right. The buzz surrounding @comcastcares served as eye opener to many other companies who are jumping on Twitter in his [...]
Can Social Media Customer Care Scale? Should it Scale?
Frank Eliason is a Comcast employee. – how … uninteresting. Frank Eliason is a Social Media Celebrity – how exciting. Both are true. Frank is better known as @comcastcares on Twitter – he is the Customer Service Director who came up with the idea to use Twitter in an effort to improve the Cable Giant’s [...]
