It’s Not Your Product, Your Documentation Just Sucks
Do we really have to wade through your 400 page text-based manual you’ve posted online in order to find out why an error keeps us from using your software? Worse, when we finally find the answer it’s incomplete. So what do we do? A Google search and find the answer elsewhere. Really? Aren’t we done [...]
Are Content Strategists the Next Corporate Rock Stars? (Visuals)
Content Strategy is an emerging field with immense possibilities for business. Similar to its Marketing cousin, content strategy seeks to position the right content with the right user experience at the right time for its intended audience. The difference however, is that content strategy is less about advertising and more about revealing your product’s [...]
What Marketing Needs to Know about Content Strategy
Last week Scott Abel and I held a live webinar for content strategists. Due to popular request, I am posting the presentation here: What Marketing Needs to Know about Content Strategy.
What Every CMO Needs to Know about Content Strategy
I recently concluded a very detailed study of the most influential technical documentation sites of 2010 to determine what made them influential. What I discovered transcended documentation to include all product and service related content. Today there are companies that using content in strategic ways that are not being discussed for competitive reasons. These companies [...]
The Most Influential Technical Communicator Bloggers
The Technical Communicator community has many influential bloggers. Yet for an industry known for its communication skills, we were surprised by the lack of social media experience even among the elite. Astonishing, given the nature of the industry. I suspect that will change as Technical Communicators become more comfortable with today’s communication tools. In compiling [...]
Why Technical Communicators will need a Enterprise 2.0 Content Curation Strategy
Ever wonder how Wikipedia maintains such a high degree of quality material on any given subject? They have an army of unpaid content curators. They also have you. The all-volunteer team of curators is constantly checking new submissions to ensure they meet the rules that Wikipedia established that were designed to prevent self-promotion, that articles [...]
