Yes, Content Trumps SEO & Links But Get Your Technical House In Order
Bob Warfield, a fellow Enterprise Irregular writes a great post about how superior content trumps SEO and links as a means of driving traffic: For marketing, content trumps SEO and links back to your site. That’s not to say there is no value in SEO or links, just that if you have to choose or [...]
What Every CMO Needs to Know about Content Strategy
I recently concluded a very detailed study of the most influential technical documentation sites of 2010 to determine what made them influential. What I discovered transcended documentation to include all product and service related content. Today there are companies that using content in strategic ways that are not being discussed for competitive reasons. These companies [...]
Inbound Marketing, Sales & Customer Advocacy
Connecting the dots is the tagline on my personal blog, for a good reason: I enjoy reading individual pieces and discovering the common theme in them. Such two articles are a guest post on CloudAve by a practicing SaaS CEO, Julian Shakespeare Stone: To Sell or Not To Sell, and Rick Burnes’s piece @ HubSpot [...]
