It’s All About Conversion…. Well Conversion and Retention
Sometimes in such a young industry such as SaaS it’s frustrating not having a long historical benchmark with which to compare performance. Given that I was pleased read a post from Oprius (review here) CEO Alan Smith the other day detailing those two important metrics. The following is a chart detailing the Oprius 2008 conversion [...]
Updated Guide to Importing All Your Archive Email Into Gmail
This is now so simple, it shouldn’t even require any guidance, but I am still receiving inquiries, so I thought I’d reprint this guide, originally published on my personal blog. But first things first… Why would you want to import all your old email to Gmail? Because it gives you an All-In-One, searchable archive. I [...]
It's Really All About Service
Let’s get something straight – SaaS is a disrupter. SaaS vendors are attempting to move customers from the shrink-wrapped software days of old to a new on-demand paradigm. Smart vendors understand just how sticky software is – and in no sector more than SMBs. Why is this so? Let’s look at the average SMB owner [...]
