5 Tips to Becoming a More Customer Centric Organization
Turn Your Organization Inside Out This is part of my ongoing posts on Startup Advice. The world has changed much since I started my first company in 1999. As organizations we have become more open and I believe this is great for businesses and their customers. In the first 4 years of running BuildOnline we [...]
Syncplicity Focus Groups: the Bumpy Road from Free to Paid
SaaS providers increasingly find that customer love is not enough to make a living nowadays, but the road from free to premium is bumpy. The search for revenue leads to introducing premium services, starting to charge for previously free ones or shifting focus from the consumer to the business market. The transition is anything but [...]
Is Tivo Selling Out Their Customers? In-Show Ads to Come Soon.
Image via Wikipedia So there you have it – I promised CloudAve would be all about business, and am now ranting about a consumer service. But I feel somewhat justified, it fits a theme I started with Just Because You Can Does Not Mean You Should: the theme of appreciating your customers vs. squeezing them [...]
