Four Innovation Insights Customers Provide
Customers, properly, have been having a renaissance of sorts in terms of business thinking. Peter Drucker famously espoused a very customer-centric business philosophy. Nowadays, social CRM represents the return of a customer-first orientation. Last year, Altimeter published the 18 use cases of social CRM. Included in those use cases were several that relate to innovation. [...]
Innovation Culture Eats R&D for Breakfast
Research and development is a mainstay of the innovation strategy for companies. And with good reason. R&D can invent new products and technologies that redefine markets. Think electricity, telephones, airplanes, semiconductors, the Internet. R&D can pave the way for whole new industries. Exciting, for sure! But there’s a problem. Too many companies treat R&D as [...]
Imitation May be the Sincerest Form of Flattery, But All You Need Is Love
The other day I noticed a number of comments on different CloudAve posts from someone purporting to be a user of a new invoicing web application. Upon further inspection I discovered that in fact the purported “independent user” was in fact an employee of the company. Suffice it to say that I’ll not be spending [...]
