CxO Talk guest Hinchcliffe proclaims, ‘IT is dead’
During the latest episode of CxO Talk, my weekly video talk show with co-host Vala Afshar, social business expert Dion Hinchcliffe made provocative assertions about IT. Dion is chief strategy officer of consulting firm, Dachis Group, an experienced enterprise architect, book author, and fellow ZDNet columnist so we should examine his comments carefully. In our discussion, Dion [...]
The New New Metrics for Advertising: The SuperBowl Versus the Academy Awards (infographic)
For big brands acquiring customers it used to be a simple formula. Create a great ad + advertise in media with a large audience of potential customers + have a call to action = sales. Brands that follow the old formula can still advertise to millions of people and have plenty of traditional brand impressions. [...]
Social Business needs a Cnut
Careful with that spelling (for some reason I preferred it to Canute or Kanute). Here is my premise. I think, like Clay Shirky, that we are living in a period of transformation rivalling the changes in society triggered by the printing press, the telegraph, the telephone, photography, film, television, or the start of the Internet [...]
Dachis Business Summit – you know, the Social one!
Now look. I have a real problem with the term “Social Business” as it’s being used by Dachis and IBM and others. However, let me put that to one side for another post later this week, but it’s a thread that starts here and runs through my thoughts on the London edition of the Dachis [...]
Mindtouch Wants To Be The Nerve Center Enabling Social Business
Last week I attended Enterprise 2.0 conference and I saw the enthusiasm among businesses to leverage the Social Business tools to greatly increase the productivity within the organization. In my opinion, these social business tools should have the following three essential characteristics (well, there are few others but these are the ones I consider to [...]
Dachis Acquisition Machine Reaches the 2.0 Adoption Council
Emerging Enterprise 2.0 Consultancy the Dachis Group has just acquired The 2.0 Adoption Council. I have mixed feelings about the deal. On one hand I am happy for Susan Scrupski, fellow Enterprise Irregular and E2.0 evangelist / thought leader. On the other hand I would have preferred to see the Council remain independent – I’ve [...]
Reputation and Game Mechanics Are the Future of Social Software
I still think that reputation and game mechanics are the future of social software. Tweet by Paul Pedrazzi, VP, Strategy & Innovation at Oracle Corporation What an intriguing, and provocative, statement by Paul Pedrazzi. At first blush, I can hear your thoughts…”What? C’mon!” Which is exactly how most innovations start. The reason it’s provocative is [...]
Just How Transparent Can (Should) Your Website Be?
I’ve just finished reading Jevon’s post on the Dachis Group’s new website (Jevon is a fellow Enterprise Irregular and Social Media Maven) – here’s the interesting part: The new site has the beginnings of some new ideas for how our company will grow as a Social Business. If you go to the front page of [...]
