Will “Mad Men” Drive the Social Enterprise?
Note this is a special guest post from industry authority Bruce Richardson. His blog can be found at http://stellwagenresearch.blogspot.com/. Bruce has a 30-year career in high-tech, harkening back to the days in which he worked alongside George Colony (founder and CEO of Forrester), Frank Gens (Chief Research Officer of IDC),…
Dreamforce 2011: Salesforce Not Only Matures But Has Plans For Enterprise Domination
Last week I attended Dreamforce 2011, Salesforce’s (previous CloudAve coverage) annual user conference which exceeded 40K attendees this year, and the blogosphere is already filled with Dreamforce posts. I am adding one more to the mix and I want to apologize straight away for my contribution to the echo chamber. I will try my best [...]
HTML5, The Enterprise Software Lingua Franca
This week not only showed the world that enterprise software can be sexy but also made it clear HTML5 is the right outfit for the sexiness. With the proliferation of smartphones and tablets, we are seeing the emergence of a new trend in the enterprise, employees bringing their own device and IT warmly embracing this [...]
Dreamforce Musings: Why the Real Cloud Has Gained Momentum
I had the rare and great opportunity to attend the opening two days of Dreamforce last week. Rare, because I can’t remember the last user conference I went to as an attendee rather than a speaker (turns out it’s a lot less stressful to be in the audience ☺). And great, because it truly was [...]
The Master of Guerilla Marketing Turns Microsoft’s Prank Around
CloudAve readers know I am a fan of edgy marketing. Now it’s time to update my recently compiled inventory of software marketing pranks. A major show like Salesforce.com’s DreamForce would not even be real without some guerilla marketing activity – except the players seemed to have traded places this year. Guerilla Marketing is normally David’s [...]
Dreamforce: Decade of Inspiration
I was at the first Dreamforce. It was in a hotel at the Westin St. Francis in San Francisco and it attracted 500 people and perhaps another 200 employees — roughly 2/3 of the entire company. The big announcements were related to sales force automation, but the company also announced custom tabs and some nifty [...]
Does Twitter (Really) Make you Smarter?
When 95 percent of college students use social media tools, perhaps excessively, it seems almost impossible to isolate a study that tries to answer the question “does social media make you smarter.” This is an awkward and irrelevant question to ask and anyone who has been born since the industrial revolution but before Facebook was [...]
LegalSoftOnline – Delivering to the Legal Profession
A few months ago I wrote a post discussing some interesting vertical offerings that I’d seen built on top of the salesforce.com platform. I alluded to a new offering that was, at that time in stealth mode – the company behind that offering, Trineo has been invited to San Francisco next week to pitch to [...]
Some Conferences Are Worth Attending Even in Bad Times
Layoff news day by day, major conferences are getting canned left and right. In lean times, the Conference-in-the-Cloud concept starts looking more and more attractive. Still, there’s no true substitute for real, live, face-to-face discussions and networking. Except it does not really happen at a lot of major conferences: session rooms are often deserted, there’s [...]
