On Trial Periods for SaaS Companies–Is Shorter Better?
Recently KashFlow CEO Duane Jackson made the decision to reduce the trial periods offered on his product from 60 days down to 14. In blogging about this change, Jackson explained the decision saying; We analysed our trial data and found that the vast majority of people who never converted from free trial to paid-up had [...]
On Bootstrapping. And Big Bucks. And Organic Growth
Recently there have been a few posts about growth through funding and growth through organic means. Tony Hsieh from Zappos told his tale of woe about the expectations of VC’s in terms of good exits. On the other hand, Sridhar Vembu, Founder of Zoho (disclosure – Zoho is exclusive sponsor of CloudAve) wrote an excellent [...]
KashFlow Scores SE Asia and Moves Locations
Lots of exciting news for KashFlow this week – a shift of location and a new partnership. Firstly they’re announcing a shift from Essex to London (that’s in England for the US readers ), at the same time they’ve appointed two new directors to the board. Lord Young, (yes, that’s a real Lord) a major [...]
