The New B2B Buyer | 6 Rules of Engagement eBook
B2B buyer behavior has evolved in adaptation to the Internet. A new B2B buyer species has arisen that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors. Just as the new B2B buyer has evolved in adaptation to the Internet, B2B sales and marketing professionals must adapt their strategies and tactics to the expectations of the new B2B buyer for online independence and instant gratification.
SaaS Sales Model and Organization Strategy – the eBook!
One of the most difficult SaaS challenges is choosing the right SaaS sales model. This eBook provides a a simple, powerful strategic framework for choosing right.
Thinking About Creating an eBook, Look at this Infographic First
Aptara and Scott Abel (Content Wrangler) have created this interesting infographic on the state of the eBook publishing space. As more and more content goes digital, it will be crucial to understand how to leverage eBooks and similar forms … Continue reading →
Notes from my own Start Up
One of the reasons that I have not been blogging as much as I would have normally is that I am in the throws of a start up launch. We will be officially started on the new year, and I promise not to spam everyone with a PR note in your e-mail box extolling the [...]
Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.
Folks here’s an excerpt from Chapter 2. Enjoy. Comments as always are welcome. Arts and Crafts Time Is Over Well that’s what you’re CMO should be saying. Look, time and time again, marketing has been relegated to the tail end of a GoToMarket (GTM) strategy — the arts and crafts aspects of marketing, which is [...]
Storming the Castle, Chapter 1: Do You Really Have to Storm the Castle to Win?
Folks… here’s an excerpt of Chapter 1 of my eBook, Storming the Castle: Developing a Go-to-Market Strategy That Enthralls, Intoxicates and Drives Growth. Many organizations think of markets as castles — surrounded by difficult to cross moats, filled with hostiles, their customers and prospects and all resulting in a lot of casualties when these organizations [...]
Is the iPad a big iPod or is it the new Newton?
The first thing I’ve got to say is the title of this post was supplied in a tweet from Alan Patrick (@freecloud), but it perfectly encapsulates the controversy going on in the geek world around the new Apple tablet device announced on Wednesday. Is it going to be as successful and “game changing” like the [...]
