SaaS Startup Strategy – Three SaaS Sales Models
Choosing the right go-to-market sales model for your SaaS startup can be a make it or break it decision. Choose right and you grow smoothly from seed funding to A round to B round and beyond. Choose wrong and you spend precious cycles chasing your tail as cash runs out. While most B2B SaaS startups [...]
Selling and Marketing Software as a Service (SaaS) to the Enterprise – TiEcon 2009
Given CloudAve’s focus and my interests in particular, the PowerConnect session titled Selling and Marketing Software as a Service (SaaS) to the Enterprise had the promise of being the most interesting session at the TiEcon Conference. The lists of panelist is stellar, promising a more lively discussions than some of what I have seen here [...]
Software Startups: How to Sell to Enterprise in a Recession
Three weeks ago when I wrote How Software Can Be Resilient to Recession I was very careful using the “Big R” word – since then the bottom fell out, the doomsday-chorus started. On my personal blog I suggested we should Turn the Doom-talk into Constructive Business Model Ideas, and that’s what I intend to do [...]
Free is Dead, Long Live Freemium
3 weeks ago we launched CloudAve in turbulent times, so barely a week later I ended up writing about How Software Can Be Resilient to Recession. The summary: go where the money is, and that’s businesses (“Enterprise” vs. consumer, even if it means small business) deliver value – useful functionality that improves business charge for [...]
How Software Can Be Resilient to Recession
Are we heading into Recession? The “Big R” talk of early this year quickly subsided, economic growth returned, the markets appeared to vindicate the optimists. US Presidential Candidate John McCain repeatedly said the economy was fundamentally strong… until just days ago, when he quickly switched to declaring a crisis. The Wall Street Journal says we’re [...]
