The Evolution of CRM to Social CRM
In the last post we looked at what the difference between CRM and SCRM is (with visuals). Today I want to talk about how CRM is actually evolving to SCRM. There have been several images and diagrams which have attempted to depict the shift or evolution from CRM to Social CRM. Chess Media Group in [...]
The Evolution of the Social CRM Process
A few weeks ago I wrote about the Social CRM Process (read this first before moving on) which received quite a lot of attention and feedback from the online community. The process that I have created has since evolved to incorporate some additional ideas and elements which were originally missing. I incorporated some feedback from [...]
