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By Jason M. Lemkin on January 8, 2013
Mark Suster put together a presentation (and a blog post) a few weeks ago that has really stuck with me me. I never, perhaps intentionally, looked at the odds of achieving a solid exit in a start-up. Actually it’s just this one slide that has really stayed with me … It turns out the odds of [...]
A Real Life SaaS Case Study: Eloqua. Marketo. Pardot. There Are 3 Different Paths to Success, My Young Padwan.
By Jason M. Lemkin on October 12, 2012
I don’t know about you, but I really can’t stand case studies. They always seem either contrived (forcing contrasts in companies that aren’t really there) or else too hypothetical, because we know which way things really worked out in real life (Case Study: Company A had to decide whether to do action X or Y. [...]