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Browse: Home / freshbooks / Page 3

freshbooks

A Tale of Two Strategies

By Ben Kepes on February 5, 2009

KashFlow went public the other day proudly boasting that it had reached the 2500 paying customer mark. This figure puts them at roughly USD700k revenue and, according to founder Duane Jackson, they’re already at breakeven point and meeting the costs of their ten person organisation. The KashFlow strategy is very much one of local immersion, [...]

Posted in Design, Small business, Strategy | Tagged architecture, freshbooks, go-to-market, kashflow, scaling, strategies, xero | 3 Responses

Providing for the Space Between - Lubricating Business

Providing for the Space Between – Lubricating Business

By Ben Kepes on February 2, 2009

I’ve always been a little dubious about accountants as business advisers. Most accountants I’ve dealt with in the past have been very reactionary and much more interested in compliance than in being a true “embedded adviser” to the business. It was for this reason that I was initially sceptical about Xero’s strategy of using accountants [...]

Posted in Small business, Strategy | Tagged accounting, accy2, analysis, benchmarking, freshbooks, rpmretail, saas accounting, smb, sme, xero | 3 Responses

IAC-EZ – Review

IAC-EZ – Review

By Ben Kepes on January 20, 2009

Accounting 2.0 at CloudAve In an ongoing series of reviews and analysis pieces, CloudAve will be taking a deep look into accounting software for the new world. See the other posts at this tag Introduction & Background Sporting what would have to be the least sexy SaaS accounting name yet created (), IAC-EZ is a [...]

Posted in Product reviews, Small business | Tagged accy2, freshbooks, iac-ez, saas accounting | 4 Responses

Nice Contact Manager / Invoicing Integration

By Ben Kepes on January 8, 2009

There’s a million and one good API stories out there and it’d be impossible (and somewhat pointless) for CloudAve to cover them all. From time to time however an interesting story comes along that for some reason piques ones interest. The Oprius and Freshbooks integration is one of those stories. Oprius (CloudAve review here) and [...]

Posted in Design, Product reviews | Tagged freshbooks, integration, oprius

More Twitter Fueled Efficiency

More Twitter Fueled Efficiency

By Ben Kepes on December 5, 2008

I’ve gone on record as being a little dismissive of the utility of Twitter, this despite the fact that I was a reasonably early adopter of it and use it pretty frequently. I posted the other day about a nice service that uses both Twitter and more traditional electronic communication channels (if that isn’t a [...]

Posted in Strategy | Tagged communication, freshbooks, microblogging, twitter | 1 Response

Just How Public should Your Product Roadmap Be?

Just How Public should Your Product Roadmap Be?

By Ben Kepes on November 18, 2008

Image of Mike McDerment Mike McDerment, co-founder of FreshBooks, just wrote an interesting post stemming from many requests in the FreshBooks customer forums for some indication of a product development roadmap. Mike wrote of his justifications for keep the product development roadmap close to their chests. Broadly his reasons were; Commitments weigh you down, make [...]

Posted in Design, Strategy | Tagged freshbooks, product roadmap | 5 Responses

FreshBooks - Review

FreshBooks – Review

By Ben Kepes on October 20, 2008

Introduction & Background FreshBooks is a Canadian company that, since 2004, has been providing an online invoicing and time/expense tracking service to SMBs. Despite being a Canadian business around 60% of their 400k customers are in the US but they have customers all around the world. Pricing FreshBooks have a plethora of pricing plans check [...]

Posted in Product reviews | Tagged accy2, freshbooks | 7 Responses

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