A Method for Applying Jobs-to-Be-Done to Product and Service Design
Say you’re designing something new for a product or service. Of course, you have your own ideas for what to do. But, how informed are you really about what is needed? This is a question I faced in thinking about game mechanics used in a social platform. A common product approach is to work up [...]
Gamification – yet another one-size-fits-all?
I got into discussions today about gamification: Gamification is the use of game play mechanics for non-game applications (also known as “funware”), particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works [...]
Have any companies successfully deployed game mechanics in enterprise situations?
Game mechanics are a popular subject these days. With good reason, as they have an important role in the future of participation and work. Which was covered here previously in Reputation and Game Mechanics Are the Future of Social Software. Seeing the uptick of game mechanics in leading edge consumer apps, curiosity not surprisingly turns [...]
Reputation and Game Mechanics Are the Future of Social Software
I still think that reputation and game mechanics are the future of social software. Tweet by Paul Pedrazzi, VP, Strategy & Innovation at Oracle Corporation What an intriguing, and provocative, statement by Paul Pedrazzi. At first blush, I can hear your thoughts…”What? C’mon!” Which is exactly how most innovations start. The reason it’s provocative is [...]
