A Method for Applying Jobs-to-Be-Done to Product and Service Design
Say you’re designing something new for a product or service. Of course, you have your own ideas for what to do. But, how informed are you really about what is needed? This is a question I faced in thinking about game mechanics used in a social platform. A common product approach is to work up [...]
Enterprise Software Needs Flow And Not Gamification
I don’t believe in gamifying enterprise applications. As I have argued before, the primary drivers behind revenue and valuation of consumer software companies are number of users, traffic (unique views), and engagement (average time spent + conversion)…
The Risks of “Gamification” for the Enterprise
This post was inspired by a discussion I had with Bert Sandie who is the Director of Technical Excellence at Electronic Arts. It seems as though nowadays everyone is talking about “gamification” for the enterprise. For those of you not familiar with the concept, gamification is all around taking game mechanics and concepts and applying [...]
Carrot Beats Stick
WooHoo: You’ve just unlocked the URL of Blogville Badge! With Hostess becoming as bankrupt as the nutritional information in a Ding Dong and Kodak redefining the Kodak moment of another kind of bankruptcy, I immediately thought of my childhood. Thankfully those cheerful marketing images that blanketed the store shelves were replaced by a different set [...]
REVEALED: The Secret To Accenture’s Social Business Adoption Success (Hint: It’s Gamification)
There are a few sensations in life that manage to thrust us into action, or provoke us to work without a motive. Sensations so powerful that we fall victim to a form of altruistic amnesia. We’re driven by its hidden motivational forces and we forget the benefits are for someone else. In short, neither lack [...]
Social Shaming
An interaction designer, Joshua Kaufman, had his MacBook stolen a few days back. He is a smart dude. He had installed an app called Hidden on his MacBook before it was stolen. He tracked down the thief and asked the Oakland PD to catch him. They said n…
Gamification Of Enterprise Applications
Gamification is a hot topic for consumer applications. It is changing the way the companies, especially the start-ups, design their applications. The primary drivers behind revenue and valuation of consumer software companies are number of users, traff…
Gamification – yet another one-size-fits-all?
I got into discussions today about gamification: Gamification is the use of game play mechanics for non-game applications (also known as “funware”), particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works [...]
