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genentech

Community & Social Network Sites: Think Adoption, Not Deployment

Community & Social Network Sites: Think Adoption, Not Deployment

By Ben Kepes on June 24, 2009

Live blogged from the Enterprise 2.0 conference in Boston From the program – Understanding the intangible aspects of how to share information and connect with one another is often an overlooked aspect of projects rolling out social network sites. Communities and social networks are environments where participation is largely voluntary when compared to other business [...]

Posted in General | Tagged burton, community management, genentech, harvard university, sabre, social media | 1 Response

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