Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.
Folks here’s an excerpt from Chapter 2. Enjoy. Comments as always are welcome. Arts and Crafts Time Is Over Well that’s what you’re CMO should be saying. Look, time and time again, marketing has been relegated to the tail end of a GoToMarket (GTM) strategy — the arts and crafts aspects of marketing, which is [...]
Storming the Castle, Chapter 1: Do You Really Have to Storm the Castle to Win?
Folks… here’s an excerpt of Chapter 1 of my eBook, Storming the Castle: Developing a Go-to-Market Strategy That Enthralls, Intoxicates and Drives Growth. Many organizations think of markets as castles — surrounded by difficult to cross moats, filled with hostiles, their customers and prospects and all resulting in a lot of casualties when these organizations [...]
