SaaS CEO on Improving Website Visitor to Trial User to Paying Customer Conversion
I don’t claim to be an expert in the area, so this is more a quick pointer then a real post. Well, too short for a post, too long for a tweet:-) Duane Jackson, CEO of SaaS accounting provider Kashflow writes up his experience of using Google Analytics and Website Optimizer to fine-tune his site [...]
Ice-cream Truck as the Antithesis of Inbound Marketing
And I thought ice-cream trucks went the way of the dinosaurs…or the milkmen. Apparently not, for the past few weeks I’ve been seeing and hearing one just like this: Then it just hit me: the ice-cream truck, just like the milkman are the absolute antithesis of everything I’ve been talking about under inbound marketing, i.e. [...]
Should the Junior level Professional Blog?
I’ve stolen the title from Chad Pursley, who devoted a post to the subject and asked the same question on my older post, Resumes are Dead. Social Media is Your New Resume: Right but to what extent is this a good thing and to what extent can it backfire? Does it change if like me [...]
So You Didn’t Make Millions: Don’t Quit Blogging Just Yet
Image via Wikipedia Do you know who Dan Lyons is? Of course .. Fake Steve Jobs. He just announced he’d quit blogging, since: While blogs can do many wonderful things, making huge amounts of money isn’t one of them. But wait! Did you know Dan Lyons 3 years ago? I admit I didn’t. Perhaps it’s [...]
It’s Too Late to Start Networking When You’re Laid Off
Robert Scoble has a long laundry-list on how to effectively use social media in your job search if you are laid off. I agree with all but three points he makes: It’s a little late to start when you get laid off. Proactive brand creation before you really need it works a lot better. Roberts [...]
Resumes are Dead. Social Media is Your New Resume.
Just as I finished editing my Inbound Marketing piece I quickly scanned Google Reader and realized that David Meerman Scott and I were writing about one and the same thing. Except his post title is: Downsized? Fired? Here are the new rules of finding a job. Yes, the parallels are striking.; If you find yourself [...]
Inbound Marketing, Sales & Customer Advocacy
Connecting the dots is the tagline on my personal blog, for a good reason: I enjoy reading individual pieces and discovering the common theme in them. Such two articles are a guest post on CloudAve by a practicing SaaS CEO, Julian Shakespeare Stone: To Sell or Not To Sell, and Rick Burnes’s piece @ HubSpot [...]
