Twitter stats redefined – now measuring true influence?
I had a small revelation the other day while on Twitter and chatting with Alan Berkson. As you may or may not known, I’m a self-proclaimed statishist, meaning that I really get excited by statistics, or stats for short I did a few calculations on 20 Twitter people, taking their latest 1,000 followers, and looking [...]
Disrupting The Analyst Industry Through Blogs, Yeah Right!!
For a long time I was getting frustrated with where the industry, in general, and analyst space, in particular, are heading. When I got into research and analysis, I thought blogs can disrupt the analyst industry in the same way open source disrupted the proprietary software. As a believer in grassroots approach to social and [...]
Influencers? You mean under the Influence?
Thanks to Zoli Erdos for the last bit to the title. I’ve gotten worked up a bit about the Influence game in general and Klout in particular, resulting in a few posts of which “Klout. Nail. Coffin. Who cares?” was the last one. This post is a bit about Klout, but not really (wouldn’t want [...]
Do we need to behave differently on Twitter?
A tweet by Bertrand Duperrin started this post: @ITSinsider @thecr our decision to RT or not should not be made on agreement but on value for our followers. That was an answer to Susan Scrupski’s opinion on what she deems fit to RT: @TheCR I only RT the tweets of members I think provide great [...]
Why I’m 10X As Influential As Ashton Kutcher On Twitter*
It’s all a question of influence intensity. Of course Ashton Kutcher can influence more people than I can–he has about 2,500 times as many Twitter followers. But I have more influence over my average follower than he has over his. The average Ashton Kutcher tweet generates 12,500 clicks on Bit.ly–that’s quite a bit of influence. [...]
The Two Step Process to Brand Building Through Influencer Communities
If Christopher Columbus were a marketer he would still be using Google and Facebook. Let’s veer from the “West Indies” of social media marketing. Below is a map providing a faster route to a land full of sugar and spice and everything nice. The Map to Social Biz Marketing We are all in the experimentation [...]
When Does Anonymous Idea Posting Make Sense?
Solid advice for any type of social software is that the greater the transparency, the greater the benefit. This means a bias toward making information available to all, not a few. It also means associating contributions to specific individuals. Visibility of contributors gives context, improves the quality of discussions and makes it easier to find [...]
