The Importance of Psychological Currency: Connecting Mind To Enterprise (Part 2)
Thinking about how people work in today’s enterprise reminds me of the movie Being John Malkovich. You know what I’m talking about – it’s like the low-ceiling offices on floor 7½ of the Mertin Flemmer building in New York City. The ceiling is all of 4 1/2 feet high, and they have to emergency-stop the [...]
The importance of Psychological Currency in Enterprise 2.0 (Part I)
There are so many things floating around about Enterprise 2.0 lately that touch on the 50,000 ft view, but not many that dive into the details. Before we see mass adoption in the Enterprise like we have seen with social media outside the Enterprise, some key psychological characteristics need to be properly converted. I recall [...]
When Enterprise 2.0 Intranet Strategies Collide
Intranet 2.0 is a new term coined recently to describe the Intranet as an Enterprise 2.0 tool. On the one hand we still have a lot of first generation intranets that are not much more than electronic billboards. Many of them are run by one guy in IT, which means you need approval just to [...]
Intranet Collaborative Networks – Adaptive Enterprise 2.0
The bigger a company the slower product cycles become. As a result, companies tend to become less innovative and less adaptive when consumer interests change. Feedback loops for continuance assessment are less frequent due to geographic constraints and locating the right expert at the right time. When things change, you need a collaborative intranet that [...]
What would Einstein’s Intranet look like?
If you are a marketing executive or like to think of yourself as one (as I attempt to do on occasion), the I recommend the blog Branding Strategy Insider. Today, when reading about his latest post, I came across the following which prompted the creation of this article: When asked what single event was most [...]
