It's Really All About Service
Let’s get something straight – SaaS is a disrupter. SaaS vendors are attempting to move customers from the shrink-wrapped software days of old to a new on-demand paradigm. Smart vendors understand just how sticky software is – and in no sector more than SMBs. Why is this so? Let’s look at the average SMB owner [...]
SaaS Vendors – Thou Shalt Love Thy Channel
In terms of commandments, personally we think this one is one of the biggies for a SaaS provider. Why? Well if you look at the truly successful software companies, they all have one thing in common. A really good channel. Physically that channel might be their own or via a third party. It might be [...]
