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Browse: Home / marketing blunders

marketing blunders

Not Owning Your Domain is Crazy. No, It’s a Crime.

Not Owning Your Domain is Crazy. No, It’s a Crime.

By Zoli Erdos on April 29, 2009

Remember the Shel Puppet?  Loren “138Media” Feldman created an instant hit by mimicking Media-expert Shel Israel’s video show.  The imitation, i.e. the puppet received sponsorhip while the original series was floundering. They irony of all was that Loren owned the domain shelisrael.com, which was simply available for purchase due to an oversight by its rightful [...]

Posted in Marketing | Tagged 138media, adamo, brand, Branding, dell, domain, domain ownership, jive, jive Software, loren, marketing, marketing blunders, shel israel, shel puppet, tc50, techcrunch 50 | 11 Responses

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