Open Source Metrics: Let Us Get Realistic
Recently a blogger wrote an article comparing the mailing list interaction in the communities around major open source infrastructure projects. It is a personal project by a blogger using various data sources available in the internet. But the post kickstarted discussion among the punditry talking about whether OpenStack or CloudStack is the top ranking infrastructure [...]
Yes, You Can Measure Everything. Marketing, PR, Dev, Lead Efficiency. Do It.
One thing so many people tell you, in small and big companies alike (especially the big ones), is “you can’t measure [XXX]“. PR firms always tell how you can’t measure the value of press. Engineers tell you that you can’t measure development, it’s a soft science. Corporate marketers tell you that you can’t measure the [...]
Focusing on Metrics that Matter
Metrics aren’t hard to come by, in fact it’s just the opposite, anything can be a metric and that’s a part of the problem. Organizations today are struggling with trying to understand what they should be measuring and looking at when it comes to enterprise collaboration. Should they be looking at how many employees are [...]
The New New Metrics for Advertising: The SuperBowl Versus the Academy Awards (infographic)
For big brands acquiring customers it used to be a simple formula. Create a great ad + advertise in media with a large audience of potential customers + have a call to action = sales. Brands that follow the old formula can still advertise to millions of people and have plenty of traditional brand impressions. [...]
