Enterprise microblogging should be pay-per-use
An article by Dennis Howlett about Socialtext and Yammer yesterday caught my attention. In essence SocialText announces that they’ll sell their product at 80% of Yammer’s price (being very brief here) but I think they’re both wrong. Social has its own Pareto rule: 90-9-1 versus the old-fashioned 80-20. It means that 1% of people creates [...]
10 Questions to Ask Technical Communicators Delusional Enough to Believe They Don’t Need to be on Twitter
According to a recent Edison Research study 51% of active Twitter users follow companies, brands or products on social networks. That means they are most likely following your brand and your product. That means they are discussing how, why, when and where they use your product and service. And you’re not there? Twitter now has [...]
All you need to know about Chatter –Salesforce.com’s Collaboration Cloud
I’ve had two experiences with Marc Benioff. One positive and one less so. The positive experience dealt with Marc taking a direct role in helping a friend of mine find a job within Salesforce. Marc didn’t have to but he did it because he cares about hiring great people. The second experience was in the [...]
Is Microblogging for Your Organization? Dan Keldsen Answers
Never short of an opinion on Enterprise 2.o topics, Dan Keldsen tells it like it is. It’s refreshing to hear an unvarnished opinion on topics concerning today’s corporations and Dan doesn’t disappoint. When we spoke a few weeks ago, Dan was more than happy to share. I am breaking up our discussion into two distinct [...]
What's the Buzz?
Oh, you mean you’re interested in that other buzz? OK: Introducing Google Buzz If Google Wave Is The Future, Google Buzz Is The Present How Google Buzz Validates but Marginalizes FriendFeed
Syncronicity, Availability and the Perils of Instant Gratification
I came across a TED presentation the other day that discussed our “culture of availability” and our obligation to that availability. It’s an interesting presentation and worth a watch (see below): It got me thinking about synchronicity and reflecting upon some example of Google Wave that were showcased a few months ago at the San [...]
Would You Manage CRM with a Wiki?
Or human resources with a blog? How about project management with forums? Funny questions to ask, no doubt. Of course it’s not possible to effectively address many of the critical business functions using basic Enterprise 2.0 tools. Yet when it comes to social software, it often seems that the only game in town is to [...]
USGS Now Embraces Twitter as Source of Earthquake Information
This time it was personal. The earthquake hit three miles from my house. It was a minor one, magnitude 3.7, but I felt it very strongly, albeit very shortly, too. Just a sudden kick in the butt, nothing more. Perhaps that’s the difference between being right above the epicenter or feeling it remotely. I jumped [...]
If You Start Your Tweet with @name, Few Will See It
This is so obvious, yet little known – and although Mark Suster warned us all right here at CloudAve, I keep on falling in the trap. Just today as I wanted to announce yet another great post by Mark, I tweeted this: @msuster discusses how the Ice Age is thawing for Venture Capital Big mistake. [...]
Pbworks Adds Social Component To Their Project and Legal Editions
In June this year, Pbworks (formerly known as Pbwiki) launched the Project Edition, an integration of project management tools with the traditional wiki. This edition was directed towards freelance consultants, advertising firms, design firms, etc. in such a way that the project management becomes an organic outgrowth of the real work done by these businesses. [...]
1 Twitter Tip You Can Fix Straight Away
How do your friends, colleagues or admirers find you on Twitter? One of the obvious ways is to click on “Find People” on Twitter and search for your name. But one of the oversights for many people is that they list their Twitter handle as their name making them very hard to find in Twitter [...]
6 Tips for Using the @ Sign in Twitter
There is much confusion on how to use the Twitter @ sign – even amongst daily Twitter users. So as part of my ongoing series Twitter Insights, I wanted to cover how the @ actually works (even experienced users may be surprised by some of the points) The basics: 1. When you use the @username [...]
Did Twitter Kill the Blogger Star?
When Twitter first became popular with niche crowds in 2007 it seemed to take hold initially with bloggers. People had been steadily blogging for 2-3 years and this crowd seemed to bifurcate. On the one hand were the blogs that “blew up” and became real businesses like TechCrunch, GigaOm or TalkingPointsMemo. On the other hand [...]
Businesses Must Manage the Twitter Conversation
This post is part of my ongoing series Twitter 101 for all those that still “don’t get” Twitter. I’m now moving from the 101 basics into the business applications. I think we all know by now that a conversation is happening on Twitter and that this extends to talking about brands. Twitter is the new [...]
Moving Beyond RSS (Maybe)
Something weird is happening with me and RSS. I should preface this by saying that I’m a *classic* late adopter (insert irony here) for a ton of things (I don’t have an iPhone; hell, i don’t CARRY a cell phone 90% of the time), but a semi-early adopter for other things. The things I tend [...]
