IBM Still Searching for the Flying Car I Grew Up With…
Oliver Marks makes fun of IBM’s rather pointless Flying Car ad: He takes this opportunity to run a quick overview of Web 2.0, Collaboration, Social Business, then finally compares the IBM dud to a SABA video “that at least demonstrates how enterprise business networking and real time collaboration could work, which is far more useful [...]
The Machiavellian Guide to Enterprise 2.0
This is not a blue print for how to be a ruthless employee, rather some sound, in-your-face examples from the best of the Enterprise 2.0 crowd. This article is for internal champions who have aspirations of of getting ahead and making a name for themselves in their company. In January 1503, Machiavelli began to work [...]
Blackbox Republic – A Marketing Coup but Baseless Perhaps?
I didn’t really want to write this post, but felt an obligation to play devil’s advocate. (Clarification – playing devil’s advocate isn’t necessarily taking the dissenting view merely for dissension’s sake – I’m troubled that no-one else is seeing the other side of this release and I feel obliged to correct that….) Sam Lawrence, ex-marketing honcho at Jive software and [...]
