Using Open Innovation to Be Competitively Unpredictable
During a Twitter Q&A organized by open innovation thought leader Stefan Lindegaard, Psion Teklogix CEO John Conoley posted this: @johnCEOatPsionJohn Conoley we decided to embrace open innovation at #psion to be faster and comeptitively unpredictable September 2, 2010 5:08 am via TweetDeckRetweet How interesting is that? Using open innovation to be “competitively unpredictable”. I love [...]
Beyond Social CRM: The Open Innovation Revolution
The idea of bringing customers into the process of defining the products and service of your organization is one that is gaining a lot of steam. One manifestation of that is the increased interest in Social CRM. In this scenario, companies engage their social customers for feedback and marketing purposes. Taking it a step further, [...]
X PRIZE Takes on Oil Spills with $1.4 Million Open Innovation Challenge
The BP Gulf Oil spill has unleashed somewhere on the order 150 to 200 million gallons of oil in the Gulf of Mexico. Thankfully, much of this oil has been eaten by bacteria, reducing its damage. But much of it is hitting the Gulf coastlines, and scientists know that a disaster of that magnitude will [...]
Should BP crowdsource solutions to solve the Gulf oil spill?
Clifford Krauss of the New York Times reports on BP’s latest effort to cap the oil leak, called “top kill”. He notes the following: The consequences for BP are profound: A successful capping of the leaking well could finally begin to mend the company’s brittle image after weeks of failed efforts, and perhaps limit the [...]
Three Models for Applying Customer Feedback to Innovation
Customers have always been core to companies’ existence. An obvious statement for sure. Customers are the source of cash flow, and have historically been thought of in marketing and transactional contexts. But in recent years, we’ve seen the rise of a new way to consider customers. As vital influencers of company activities and strategies. Two [...]
Crowdsourcing for a Billion Dollar Business – Cisco I-Prize
Crowdsourcing continues to grow in popularity and importance across a number of industries. Tac Andersen, at the South by Southwest Interactive event in Austin, took in the buzz there, and notes that crowdsourcing is heating up. Digital strategy, marketing and design firm Last Exit called crowdsourcing a top digital marketing trend for 2010. With that [...]
White House expands Gov 2.0 with landmark crowdsourcing directive
On March 8, 2010, the White House Office of Management and Budget (OMB) issued guidance to Federal agencies strongly encouraging the use of…crowdsourcing (link to pdf). Specifically, using crowdsourcing to further the objectives of "creating a more transparent, participatory, and collaborative government." Yeah, that thing that Cisco, Pepsi and Unilever are doing. This is big. [...]
Four Models for Competitive Crowdsourcing
Crowdsourcing is heating up in terms of corporate interest. Pepsi’s decision to skip the Super Bowl in favor of a crowdsourced ideas initiative – Pepsi Refresh – is an example of the interest in the market. Digital strategy, marketing and design firm Last Exit called crowdsourcing a top digital marketing trend for 2010. Contests are [...]
Cisco’s I-Prize – the Next Wave of Open Innovation
Cisco has launched its second I-Prize global innovation contest, which is being powered by Spigit (disclosure: I work for Spigit). The I-Prize is a competition where entrepreneurs put forth their ideas for businesses related to one of the following: The future of work: solutions that will change the way companies and organizations do business The [...]
Open Innovators Outperform the Market by 16.9%
At the Open Innovation Summit last week in Orlando, there were a number of companies there discussing their various initiatives for open innovation. What is open innovation? UC Berkeley professor Henry Chesbrough, perhaps the father of the movement, formulated this definition several years ago: Open innovation is a paradigm that assumes that firms can and [...]
