Holiday Fun: Oracle in the Cloud

Dec 23 2008 11:30:00 AM Posted By : Krishnan Subramanian
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Well, it is holiday time and people like to have fun. It is time to share stuff that is amusing. Since traffic always dips in the blogs during this time of the year, we will be posting on lighter topics till the end of 2008. This is one such post to keep the blog going and reserving important topics for discussion in the new year.

Larry Ellison likes to trash Cloud Computing. He also insults women in his quest to trash Cloud Computing.

I can’t think of anything that isn’t cloud computing with all of these announcements. The computer industry is the only industry that is more fashion-driven than women’s fashion. Maybe I’m an idiot, but I have no idea what anyone is talking about. What is it? It’s complete gibberish. It’s insane. When is this idiocy going to stop?

Well, this idiocy would have stopped if Mr. Ellison had stopped Amazon from offering Oracle on EC2.

Use Oracle Database 11g and Oracle Enterprise Linux to build enterprise-grade solutions in the cloud, leveraging the virtually unlimited compute power and storage of Amazon Web Services (AWS). Hosting Oracle-based solutions in AWS enables you to use proven database and middleware offering within a proven cloud computing platform, providing greater reliability and performance than hosting solutions on your own hardware. Together, Amazon and Oracle provide businesses with a scalable, reliable, and cost-effective business application platform.

Even better, if Mr. Ellison had stopped his own company from using the term and offering what they call Oracle Cloud Computing Center. I am sure many of you have questions about this turnaround by Mr. Ellison. Perhaps you should check out the Frequently Asked Questions section of Oracle's Cloud Computing Center .

I am sure many of you are already on the way in your holiday travel or, at least, have your bags packed. Being hyper-connected individuals in this digital era, I am sure you will be checking out Cloud Avenue even during the holidays. Travel safe and have fun.

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Richard Stallman at DTU in Denmark 2007/03/31

Image via Wikipedia

Are Open Source and Cloud Computing anachronistic enemies? You’d think so, if you read GNU creator Richard Stallman’s interview in The Guardian:

Cloud computing was simply a trap aimed at forcing more people to buy into locked, proprietary systems that would cost them more and more over time.

"It's stupidity. It's worse than stupidity: it's a marketing hype campaign," 

Sure, there’s a lot of marketing hype as it is typical with any major technological advancement, especially as it reaches the peak of its hype cycle. But I think Stallman loses sight of who the “enemy” is:

One reason you should not use web applications to do your computing is that you lose control, it's just as bad as using a proprietary program. Do your own computing on your own computer with your copy of a freedom-respecting program. If you use a proprietary program or somebody else's web server, you're defenceless. You're putty in the hands of whoever developed that software.

I’m sorry, but proprietary vs. open source has nothing to do with on-site (your computer) vs. on-demand (“cloud”). I bet over 90% of my readers have some form of proprietary software on their own computers – and of course they have the choice of open source, too. Software as a Service does not necessarily equate to proprietary software, either. My fellow author, Krish, is both a Cloud and Open Source evangelist, in fact he just recently cited Open Source as a strong personal preference when selecting Cloud Computing providers:

Open source: This is a long shot and it is based entirely on my personal beliefs. I will feel very confident if the vendor releases the source code of the app under one of the OSI approved licenses. Apart from the actual benefits of Open source, I can also be sure that I will still be able to use the app even if the cloud vendor goes out of business. Wordpress, Wikidot, Deki Wiki, etc. are examples of cloud based apps available as open source.

So you can clearly have open source in the cloud, claiming otherwise is nothing but a smoke-screen. That said, let me just silently remark that I am not absolutely against proprietary software when it comes reasonably pricing, along with dependable support, continued development and robust availability.

The Guardian adds:

…his comments echo those made last week by Larry Ellison, the founder of Oracle, who criticized the rash of cloud computing announcements as "fashion-driven" and "complete gibberish".

Oh-oh… has everyone really so badly misunderstood Larry Ellison’s speech? Well, at least Nick Carr didn’t:

But the technology of utility computing, unlike the hype about the cloud, will continue on its appointed course, and, no doubt Larry Ellison will be there at the appropriate time to ensure that Oracle milks the utility model for whatever profits it can churn out. Oracle is the giant cockroach of the IT business - it thrives under any conditions. That's because Oracle, though based in Silicon Valley, is not of the Valley. Ellison long ago came to understand one of the fundamental truths about the corporate IT business: there's more money to be made in exploiting old technology than in pioneering new technology. Hedge your bets, bide your time until the cash begins to flow, then make your move.

A few months ago, Oracle announced that, with its software-as-a-service business growing at nearly a 25% a year clip, it was breaking ground on a big new data center in Utah to help power its web apps. And at the very same conference at which Ellison went on his anti-cloud rant, Oracle announced an extensive partnership with Amazon Web Services to incorporate Oracle products into the Amazon cloud.

Very well said. I might just add that other than Mothership Oracle itself, Ellison is still majority owner of NetSuite, a pure-play SaaS provider.  He can poke fun all he wants, but will cash in when the time is right.

Update:  Others "get it", too. Here's Silicon Alley Insider on the subject:


 The back-to-back criticisms of cloud computing both target the hype, but the two figures have very different visions of the future. Oracle's Ellison is selling cloud computing products and poking fun at his own marketing. Stallman is opposed to the cloud because he thinks it locks users into proprietary, non-open source software. Guess which one is a billionaire?

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Live blogged from Oracle World 


There were quite a few interesting points mentioned in the keynote by Chuck Rozwat & Charles Philips. Here's the Cloud specific items of note;. Chuck Rozwat listed the 3 key strategic directions of how Oracle approaches its Application Layer/product suite;


  • Application Unlimited (New functionality, Enhanced functionality with Fusion middleware & lifetime support)
  • Fusion Applications (Complete New Experience App)
  • Oracle Software As a Service (On Premise, On Demand, Hybrid etc)
Another announcement of note was Oracle DB, Fusion Middleware & Enterprise manager for the Cloud - The first environment is Amazon EC2 - customers can deploy this environment with no additional license, enabling customers to deploy Oracle solutions on Amazon EC2 quickly and efficiently. Oracle is delivering a set of free Amazon Machine Images (AMIs). Using Oracle provided AMIs, new virtual machines can be provisioned with Oracle Database 11g, Oracle Fusion Middleware and Oracle Enterprise Linux. Robert Shimp, vice president Oracle Global Technology Business Unit said that;



 Providing choice is the foundation of Oracle's strategy to enable customers to become more productive and lower their IT costs -- whether it's choice of hardware, operating system, or on demand computing - extending this to the Cloud environment is a natural evolution. We are pleased to partner with Amazon Web Services to provide our customers enterprise-class Cloud solutions, using familiar Oracle software on which their businesses depend.

Oracle is also introducing a secure Cloud-based backup solution. Oracle Secure Backup Cloud Module, based on Oracle's premier tape backup management software, Oracle Secure Backup, enables customers to use the Amazon Simple Storage Service (Amazon S3) as their database backup destination. Cloud-based backups offer reliability and virtually unlimited capacity, available on-demand and with no up-front capital expenditure. The Oracle Secure Backup Cloud Module also enables encrypted data backups to help ensure complete privacy in the Cloud environment. It's fully integrated with Oracle Recovery Manager and Oracle Enterprise Manager, providing users with familiar interfaces for Cloud-based backups. I also attended a session titled - Oracle On Demand Overview Session that included;

  • Juergen Rottler EVP Oracle Customer Services
  • Marc Schwarz - SVP, Oracle OnDemand
  • Michael Beck - SVP, Oracle OnDemand
Interestingly OnDemand is a part of Customer Services business group within US Juergen Rottler Strategic ContextCorporate Strategy - Complete - Open - Integrated Customer Service Strategy - Maximize Customer Success (Deep Expertise, Complete lifecycle, industry leadership & service innovation) On Demand Strategy - Accelerate time to value, Optimize IT so customers can focus on their investments. Absolutely mission critical for the long terms success for Oracle. Marc Schwarz Evolution 10 years in the on Demand business Oracle On Demand Vision Statement
  • Create a lights-out model (self manageability, configurable , healing etc)
  • Continue to innovate
  • Transform the industry
Subscription and managed applications that help customers accelerate business results, reduce risks and lower costs. Current view of the business
  • 4.5 million users
  • 89% current release
Product and Services Portfolio
  • Sourcing SaaS
  • Beehive SaaS
  • PSFT Prof Edition
  • EBSO Prof Edition
  • Beehive@Oracle
  • Hyperion On demand
  • Agile On Demand
  • OBIEE/BI
  • SEBL 8.0 Release
  • PSFT 9.0 Release
  • EBS r12 Release
Customers want them to take on more of the IT department - Clearly want more of the Services revenue (Patching, upgrading etc - customer model) - @customer on steroids.
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