CxO Talk: Microsoft, salesforce.com, CRM, and the science of hugging
This week’s episode of CxO Talk, with my co-host Vala Afshar, features top CRM analyst, Paul Greenberg, as our guest. Paul is widely known as the “godfather of CRM” and is a contributor to ZDNet. Here are important topics from the discussion: On Microsoft Dynamics CRM: Microsoft held its annual Convergence conference in New Orleans [...]
Marketing and IT tensions: ‘CxO Talk’ debuts today
A new breed of chief marketing officer seeks data-driven answers to tough challenges, such as establishing clear links between marketing spend, activities, and specific business outcomes. To meet these goals, marketers have taken over an increasing slice of the overall budget that enterprises allocate to technology. Not surprisingly, this trend corresponds to the growth of [...]
The Social Revolution Has Just Begun
Depending on whom you ask, 2011 was either the year of the iPad or the year of social. The truth is that they were and are equally weighted because they are catalysts for each other, and while each can exist without the other, imagining such a thing is like trying to imagine a world where [...]
CRM Idol Finals – Vote Now!
Wow, these six months flew by fast. Paul Greenberg, widely recognized as Godfather of CRM launched his ambitious project, CRM Idol in April. Companies with revenues under $12M were allowed to enter, and the contents has proven very popular, the 40 Americas and 20 EMEA slots filled up fast. Paul estimates the total value of [...]
Sorry Gartner, Here’s the Real Magic Quadrant for SCRM
To understand what Social Customer Relationship Management (SCRM) is, we have to start with a clear definition. The definition must be clearly articulated and easily understood by individuals in the industry. In the Magic Quadrant for Social CRM, Gartner writes, “Social CRM applications need to be far more customer-centric than more-traditional CRM applications. Without benefits [...]
Social CRM. Good riddance. Next: Social ERP?
Paul Greenberg, dubbed by some “the godfather of SCRM” wrote a post on ZDNET about Gartner’s 2011 SCRM Magic Quadrant. Paul is not pleased with the 2011 SCRM MQ, and he wasn’t with the 2010 either. I’m with Paul on all his points against Gartner’s selection and evaluation process, yet against him on berating Gartner. [...]
Customer Focus: the Constellation Supernova Awards
Constellation Research, founded by fellow Enterprise Irregular and star analyst Ray Wang has just announced the ambitious Supernova Awards program, focusing on – what a twist! – customer champions of innovation, rather than vendors. Krish and I both feel honored to have been invited as Judges for the Cloud Computing category. Below is the official [...]
Simon Cowell Left American Idol to Launch CRM Idol. But He Did Not Make the Final Cut.
Paul Greenberg did. Simon is off doing X-Factor instead Joke apart, if you are in the CRM business, or interested in CRM, or even just social software, chances are you’ve heard of Paul Greenberg. Simply said, he is the Godfather of CRM. And Godfathers get to make decisions. If you follow Paul’s annual CRM Watchlist [...]
The Social CRM Magic Quadrant
I missed the Social CRM Summit today – twice. Not only did I not physically attend, but I was occupied with work and only found time in my lunch break to quickly scan a few tweets. Now it’s after dinner, there are 700 tweets, and I am ready to analyse away. Of course I use [...]
My Thoughts on the Social CRM Summit in Georgia
This past week I had the privilege of attending Paul Greenberg’s and BPT Partner’s Social CRM Summit in Atlanta. I’ve never been to Atlanta before or anywhere near that portion of the U.S. Yes it was a bit warm and yes it was a bit humid, but I still had a great time. The event [...]
Sugarcon Day 2, Re-cap of Paul Greenberg’s Keynote on Social CRM
Instead of covering all the sessions I attended I’m going to focus this post on Paul’s’ keynote on social CRM because I believe there was a lot of valuable information and content that he presented. As I did with my recap of the first day of Sugarcon, my notes are in an easy to ready [...]
