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Browse: Home / pocketsmith

pocketsmith

Xero Personal – Is That It?

Xero Personal – Is That It?

By Ben Kepes on March 28, 2010

Six months ago Xero (see disclosure statement) announced that they’d be building a personal finance application to go with their business one. I was pleased at the time, in part because I believe the personal/business divide is an artificial one (see post here). This morning Xero flicked the switch on its long awaited personal edition [...]

Posted in Design | Tagged accy2, heaps, mint, pocketsmith, xero, xero persona | 4 Responses

Online Finance – Rigid Segmentation Doesn’t Work

Online Finance – Rigid Segmentation Doesn’t Work

By Ben Kepes on February 8, 2010

Recently ReadWriteWeb started a series taking a very high level look at online finance. One of the posts discussed the evolving online finance ecosystem. In the post, RWW editor Richard MacManus interviewed CEO of Xero (see disclosure), Rod Drury and repeated Drury’s assertion that online finance can be separated into four distinct types of markets: [...]

Posted in Analysis | Tagged accy2, freeagentcentral, iac-ez, intacct, intuit, mint, myob, netsuite, pocketsmith, quickbooks, sage, sap, success factors, xero | 4 Responses

Xero Goes Personal – This Changes the Game

Xero Goes Personal – This Changes the Game

By Ben Kepes on November 1, 2009

An announcement from Xero today that I’ve known about for awhile but not been able to discuss publicly. From the media release; Online small business accounting software provider Xero (XRO) will launch a personal money manager in early 2010. Xero Personal will allow consumers to have a complete view all aspects of their finances. They’ll [...]

Posted in General, Small business | Tagged accy2, bnz, mint, pocketsmith, xero | 10 Responses

A TechCrunch Mention Isn't a Go-To-Market Strategy (Except When It Is)

A TechCrunch Mention Isn't a Go-To-Market Strategy (Except When It Is)

By Ben Kepes on September 17, 2009

First a disclaimer – this post isn’t intended in any way to start a flame war with the mega blogs out there. Hell, in the past I’ve written for ReadWriteWeb and TechCrunch founder Mike Arrington is a good buddy of mine (he must be, we’re Facebook friends!) Rather it’s a plea for startups to really [...]

Posted in Marketing, Strategy | Tagged marketing, pocketsmith, ReadWriteWeb, techcrunch, zendesk | 3 Responses

Channel Partnerships – Double deal Monday

By Ben Kepes on May 18, 2009

It was only a couple of years ago that people were discussing at length the ability of SaaS to bypass the traditional channel partnership model. The theory went that consumer product style the long Tail, would mean a direct to market strategy would be sufficient to get SaaS vendors to scale. That idea has been [...]

Posted in Strategy | Tagged accountsiq, channel partnership, deloitte, pocketsmith | 3 Responses

Business Finance/Personal Finance – It’s All Just Money

Business Finance/Personal Finance – It’s All Just Money

By Ben Kepes on April 29, 2009

I came across a tweet the other day that was really interesting (at least to my small world). The official Xero twitter feed tweeted the following; This is actually bigger and more exciting than initial consideration would indicate. I was chatting with someone during a conference break the other day (as always the back channel proving [...]

Posted in Small business, Strategy | Tagged accy2, adamo, dell, mint, personal finance, pocketsmith, saas, wesabe, xero | 4 Responses

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