Cisco's New Sweety Strategy (Mobile Collaboration, Too…)
This does not require any further commentary 8 minutes ago from HootSuite RT Berenice_sweety Cisco to Expand Mobile Collaboration Features (PC World) Cisco to Expand Mobile Collaboration Features by PC World: Yahoo! Tech 8 minutes ago from HootSuite RT Bennie_sweety Cisco to Expand Mobile Collaboration Features (PC World) Cisco to Expand [...]
Trade Shows – A PR Manual
I’m aware that a number (some might say all) of my posts from here at the Web 2.0 expo in San Francisco have been a little grumpy. Part of that is my passion for playing devil’s advocate, part is the fact that I haven’t had a decent nights sleep since leaving New Zealand, and part [...]
Another Rant Against Bad PR
We’ve posted a few times previously (see here and here) of my disdain for traditional PR. My rationale for being so dismissive is that in this day and age of instant and ubiquitous connectivity and contactability, a simple email, tweet or (shock horror) phone call will do much more than the most carefully worded but [...]
Vendors (and Everyone Else) – Response Times Matter
First an admission – I’m an inbox zero junkie. Not because of any motivating Getting Things Done videos like the one below (as an aside, I’ve always found the GTD evangelists to be a cross between fundamentalist televangelists and snake-oil merchants) but simply because I like closure. My reader site at zero unread RSS items [...]
A Few More Thoughts on Embargoes
I started this as a comment to Ben’s post, than it grew post-sized. I have somewhat ambivalent feeling about embargoes, so here it goes: We do respect embargoes which we agree to, which is typically how you get pre-release information. I don’t like implied embargoes we never had the chance to agree to. You see, [...]
PR 101 and How Not To
Like I, editor-in-chief of CloudAve Zoli Erdos gets to see far too many PR releases. He posted the other day about an experience with one – the gist of the post was that a PR hack posted an abomination of a release – full of nonsense and hyperbole and saying nothing much. Luckily (for the [...]
If You Let PR Take Over Your Blog, It’s No Longer a Blog
Presenting a crappy blog: Central Desktop Presenting an excellent blog: Central Desktop But wait, they are one and the same. How is that possible? Central Desktop, the startup that makes a pretty good SMB-focused (so far) SaaS Collaboration platform announced it’s expansion into the Enterprise market today. I don’t want to analyze the actual business [...]
