Creative PR – How Refreshing!
I’ve long been a little dismissive of public relations – seeing it as generally little more than press release bombing of already over taxed media types. But every so often I trip across something that restores some faith. case in point a nice little PR stunt that IAC-EZ is running. IAC-EZ’s PR maven, Cindy Rakowitz [...]
Another Rant Against Bad PR
We’ve posted a few times previously (see here and here) of my disdain for traditional PR. My rationale for being so dismissive is that in this day and age of instant and ubiquitous connectivity and contactability, a simple email, tweet or (shock horror) phone call will do much more than the most carefully worded but [...]
A Few More Thoughts on Embargoes
I started this as a comment to Ben’s post, than it grew post-sized. I have somewhat ambivalent feeling about embargoes, so here it goes: We do respect embargoes which we agree to, which is typically how you get pre-release information. I don’t like implied embargoes we never had the chance to agree to. You see, [...]
If You Let PR Take Over Your Blog, It’s No Longer a Blog
Presenting a crappy blog: Central Desktop Presenting an excellent blog: Central Desktop But wait, they are one and the same. How is that possible? Central Desktop, the startup that makes a pretty good SMB-focused (so far) SaaS Collaboration platform announced it’s expansion into the Enterprise market today. I don’t want to analyze the actual business [...]
