A Method for Applying Jobs-to-Be-Done to Product and Service Design
Say you’re designing something new for a product or service. Of course, you have your own ideas for what to do. But, how informed are you really about what is needed? This is a question I faced in thinking about game mechanics used in a social platform. A common product approach is to work up [...]
Jobs-to-be-done’s place in a customer-centric organization
On Twitter, I asked this question: When firms talk about being customer-centric today, what are they actually *doing*? FB page? Reacting to tweets? Sentiment analysis? #scrm — Hutch Carpenter (@bhc3) May 15, 2012 I asked it, as I had a conversation in recent days with a fellow from a large corporate. Customer-centricity was recently adopted [...]
AbleBrains: Zen and the Art of Product Management
Here’s Chapter’s 1-3 of Storming the Castle. Chapter 3 is Zen and the Art of Product Management (text only is below). Enjoy! Feedback is most welcome. Download Storming_the_Castle We’re this far into our GTM planning to take our most prized market castle. We’ve conceptualized a product, ran it past our customers with our VOC team [...]
