Yes, You Can Measure Everything. Marketing, PR, Dev, Lead Efficiency. Do It.
One thing so many people tell you, in small and big companies alike (especially the big ones), is “you can’t measure [XXX]“. PR firms always tell how you can’t measure the value of press. Engineers tell you that you can’t measure development, it’s a soft science. Corporate marketers tell you that you can’t measure the [...]
If it Didn’t Happen on Twitter it Didn’t Really Happen. Here’s Why
I wrote this post a long time ago. When I did it was a little too close to home for a company to have me publish it. Much time has passed. And I felt it was instructive still so I thought I would publish. I decided to water down some details to protect the innocent. [...]
Disrupting The Analyst Industry Through Blogs, Yeah Right!!
For a long time I was getting frustrated with where the industry, in general, and analyst space, in particular, are heading. When I got into research and analysis, I thought blogs can disrupt the analyst industry in the same way open source disrupted the proprietary software. As a believer in grassroots approach to social and [...]
How to use PR Firms at Startups
One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. There is obviously no black-or-white answer, but I’ve tried everything from working a large international agency, to hiring in-house people to [...]
Summer Fun – Rant Redux #3
Public relations, you gotta love it… I get releases and general communications from PR people on a daily basis. Some good, some not so good and some just plain bizarre. I thought I’d review my thoughts over the year about PR… In April I posted about the some bad experiences: A PR person (who is [...]
The new PR A List via Traackr
Traackr has come out with a new “A List” of personalities on the internet for public relations. There are a number of people missing from the list as there always is from lists like this. Moreover, lists like this always generate controversy much like the list I did a year ago, and the aftermath of [...]
Another PR Rant, I Must be Tired
I’ve posted many times before about traditional PR and how it falls dismally short. This post is an opportunity to celebrate some success stories and tell a few sorry tales. Before the recent Enterprise 2.0 conference in San Francisco, and in an attempt to make my time as efficient as possible, I posted an invitation [...]
Creative PR – How Refreshing!
I’ve long been a little dismissive of public relations – seeing it as generally little more than press release bombing of already over taxed media types. But every so often I trip across something that restores some faith. case in point a nice little PR stunt that IAC-EZ is running. IAC-EZ’s PR maven, Cindy Rakowitz [...]
Trade Shows – A PR Manual
I’m aware that a number (some might say all) of my posts from here at the Web 2.0 expo in San Francisco have been a little grumpy. Part of that is my passion for playing devil’s advocate, part is the fact that I haven’t had a decent nights sleep since leaving New Zealand, and part [...]
A Press Release Isn’t a Blog Comment
I always welcome comments on my posts from vendors – after all they’re the ones with the in-depth domain knowledge about areas I’m writing about. I can even live with a bit of a commercial bent to the comments – after all there is a reason the vendors spend their precious time writing comments, it’s [...]
