Syncplicity Reseller Program: Will It Work?
Syncplicity (see previous CloudAve coverage), the cloud based file storage and management company, today revamped their channel strategy by opening up a Reseller Program. This is a step up from the referral programs that usually offer an one time referral fees and designed to maintain an ongoing relationship with their resellers. This will allow IT [...]
SaaS Sales – Don’t Discount Traditional Channels
We’ve heard for years that SaaS applications will disintermediate traditional marketing channels with it’s direct to consumer and viral uptake – many were envisaging a future without traditional media usage. The truth however seems to be somewhat different – the number of SaaS vendors I’ve spoken to recently who are embarking on “traditional” approaches is [...]
NetSuite Brings VARs Some More Love
NetSuite is this morning announcing a new reseller program that is aimed at converting VARs currently dealing with on-premise products, and fearful of the revenue implications of a move to cloud applications, to come on board as a NetSuite reseller. As background, NetSuite currently has around 200 partner companies that are receiving margin throughout the [...]
