Why acquisition beats retention
In a short conversation with Graham Hill today, the topic of acquisition versus retention was brought up. My response to Graham’s initial question was “human nature”: @GrahamHill: If only banks, utilities, telcos put as much effort into retaining customers as they did into acquiring them < human nature and my second one was elaborating on [...]
It’s All About Conversion…. Well Conversion and Retention
Sometimes in such a young industry such as SaaS it’s frustrating not having a long historical benchmark with which to compare performance. Given that I was pleased read a post from Oprius (review here) CEO Alan Smith the other day detailing those two important metrics. The following is a chart detailing the Oprius 2008 conversion [...]
