The Real-Time Brand
As I write this, it is kickoff time for the Super Bowl, an event that galvanizes people as much as Bill O’Reilly does on a day to day basis. The Super Bowl is a brand, and while millions watch it, millions refuse to watch it, and hundreds of thousands are forced to watch it because [...]
Scoble is Wrong When He Says He is Wrong:-) Full Feeds Still Rock
Wow, I’m sensing another TechMeme Storm rising (and a certain analyst would call it a circle j***, but that’s another matter). Robert Scoble says he was wrong when he said In 2006 he wouldn’t use any news aggregator or feeds that aren’t full text. I think the Scobleizer is wrong now that he says he [...]
Being Upfront Gets Better Results than Trying to Sneak It By
I’m generally not tracking the “post ads to your social networks” movement, be it sponsored blog posts or tweeting ads to your followers on Twitter. There is one aspect to it that I think is most important: disclosure. Robert Scoble has a post up, More thoughts on in-Tweet advertising, where he notes that he unfollowed [...]
Simplifying the Gartner Hype Cycle – 2.0 Style
Fellow Enterprise Irregular Vinnie Mirchandani did a good job of un-hyping the Gartner Hype Cycle for emerging technologies. He points out some inconsistencies comparing this year’s chart to the 2007 version. He should know, he is a Gartner Alumnus himself. But I’ve been wondering if there was a way to further simplify it, i.e. make [...]
