Microsoft People vs. Apple People
There are Microsoft people and Apple people.Microsoft people want every option, and can’t imagine why others would find the surfeit of choices intimidating or annoying.In the parlance of psychology, they are “optimizers”.Apple people want a simple, ele…
Storming the Castle: Chap 4: Markets With Attitude
Here’s Chapter’s 1-4 of Storming the Castle. I’d love your input and your feedback! Chapter 4 is below. Download Storming_the_Castle We’re up to Phase 4 of our Customer-Centric GTM strategy — Market Development. We’ve done some thorough product testing using formalized QA methodologies, and we’ve worked with our customers using VOC techniques. Our product is [...]
Segmenting Your Market: 2010 Style
You: a young company. What: You’ve recently put a product in market and you’re trying to figure out how to really drive adoption! How: Segment your market to find those most likely to buy. Sounds easy? Its not but it can be relatively painless. When a company first brings it’s solutions to market it needs [...]
