Social Sales | 10 Social Sales Lead–ership Tips
Sales professionals are some of the earliest adopters and most annoying users of social networking. The problem is that most sales reps treat LinkedIn like a prospecting database for cold calling. To succeed at social sales you must have something to offer beyond your product. You must be someone your prospects want to know.
Trends for Companies Searching for a Social Media “Something” (2013)
Just over two years ago I wrote a post on “Trends for Companies Searching for a Social Media ‘Something’” and I thought it would be interesting to take a look at some of these trends a few years later. I used Indeed.com a few years ago but it appears they haven’t updated their system recently [...]
Social Silos: Is Suite The Answer?
The cloud is supposed to help organizations embrace best of breed applications for their needs. Cloud is supposed to make suite based approach to software consumption irrelevant. Cloud is supposed to enable best of breed without the integration mess of the traditional software era. But it looks like the opposite is happening, especially when it [...]
B2B Social Business Bill of Rights | Don’t Get it Wrong!
Which is more important in B2B social media, social or media? For way too many B2B marketers, the answer is media, because they see social media as a marketing communications channel. It is not! Social media is a tool to energize your B2B social business network.
Dreamforce 2012: Betting On Social Enterprise
Dreamforce 2012 was held last week at San Francisco with large number of attendees from all over the world. If the conference numbers are any indication of market performance, Salesforce is giving a tough fight to Oracle but they rarely indicate anything significant other than showing enthusiasm among their users. With master showman Marc Benioff [...]
Saba Software Joins Social Business Meme
Saba Software, Redwood California based company with various offerings in the learning and talent management segment, takes a shot at the Social Business space with the announcement of Saba People Cloud. Thanks to large investments by companies like IBM and Salesforce and the associated amplification of the buzzword Social Business, the segment is turning competitive [...]
Social Business
After some soul searching I’ve just started updating my various personal profiles around the web to say I’m a social business evangelist rather than saying enterprise 2.0. I’ve got close to this before. I wanted to explain why now. For me that terminology change is a big deal because I’m not 100% comfortable with “social [...]
Social Business at IBM’s Hopper Collaboration Diner
Last week I was invited by IBM (and Ogilvy PR) to join in the collaboration debates at the Social Business Expo, a new strand of the Unified Communications Expo at Olympia . This is not an event I would normally attend, covering everything from phone handsets through VoIP to tele conferencing, but I’m sure the [...]
The concerns of Social Business
[Image by Diego Cupolo] This post is the fourth in a series of six that deals with Social Business and Social Enterprise. The goal of the series: to explore the pros and cons of Social Business and Social Enterprise, given the current odds, and fast-forwarding to business opportunities now and in the near future This [...]
The 5 Best Social Business Articles From Last Week
I want to highlight a few of last week’s articles that I find particularly engaging and thought provoking. An often overlooked aspect of social business is the immense amount of data that can be derived from social interactions. This data will not only improve our own productivity, but increase the effectiveness of tomorrow’s corporations. Related [...]
Can OpenSocial Be Resurrected In The Enterprise?
For most of the pundits out there in valley, OpenSocial is dead and meaningless. However, at Lotusphere 2012 last month, IBM was highlighting how they have used OpenSocial in their image makeover towards Social Business. They have relied on OpenSocial for activity streams and gadgets. When I was speaking to Suzanne Livingston from IBM if [...]
IBM’s Social Agenda
Last week IBM hosted the annual Lotusphere event at Orlando. Last year, they made a strategic shift and started pushing heavily on the idea of Social Business and followed it up this year by not only brining last year’s announcements into fruition but also moved out of the Lotus brand to remove any legacy tag [...]
Tibbr Leaps Forward With GEO Feature And HTML5
Tibbr (previous CloudAve coverage), Tibco’s social tool competing with the likes of Chatter, released a new version, Tibbr 3.5 with two new features which makes the product pretty hot in the market. In fact, I have been pretty impressed with Tibbr by the time it came into the market. Unlike many companies who were totally clueless [...]
5 Social Business Truths
Meritocracy trumps hierarchy: Companies don’t get a “pass” on Wall Street or the London Exchange becauswe they’re been around way before new companies. Political candidates aren’t immune from beingf being upended when they don’t perform. Why should work be any different? Companies that focus on the meritocracy are focused on growth. Those that pay too much attention [...]
The evangalyst: preaching to the converted
There are definite signs of evolution in social media. Where I saw some issues around mainstream adoption over a year ago, I can now rest assured. Dozens of “priests and monks” have arisen all over the world to further aid the conversion towards social; Social Business now is the way to go and according to [...]
