Why BleacherReport.com is Trouncing ESPN.com by using Social Business Principles
How can a small start-up compete with a much larger sports media powerhouse? Is it the look and feel of the sites? The user experience? The quality of the articles? Not from my perspective. In fact, on the surface the sites look similar. Yet the self proclaimed open source sports network BleacherReport.com is clearly growing [...]
SalesForce Makes Listening And Engaging In The Social Web Easy
Salesforce.com (see previous CloudAve coverage) today announced Service Cloud 3, their customer service software available as SaaS. This new version ties social web to the customer service portal making the interaction across social network seamless. With this tight integration organizations can closely monitor the conversations across social networks and engage with their clients seamlessly from [...]
Google’s Disruption Of Enterprise Email Market And Their “Social Challenges”
Ever since Gmail captured the imagination of consumers, Google has been trying to push Google Apps to enterprise customers. In spite of some news about problems in their implementation for big customers, it has been gaining traction steadily. The biggest attraction towards Google Apps Email over other systems is the cost. Even though other players [...]
Gartner Says Social CRM Market Will be $1 Billion in 2012
Gartner has predicted that the market for social CRM software will be over $1 Billion by 2012. According to the research firm, social CRM spending will rise exponentially in 2011 and a 3 year shakeout will begin in the space. The huge potential in the space has resulted in over 100 vendors entering the market [...]
IBM LotusLive Symphony: Google Needs To Watch Out
During IBM Lotusphere 2011 earlier this month, I had a chance to see the demo of IBM LotusLive Symphony and interact with the team behind Symphony. LotusLive Symphony is IBM’s new online office suite much along the lines of Google Docs, Zoho Office Suite or Microsoft’s Office Web Apps. Microsoft is a non-starter at this [...]
Evolving into a Social Business
I recently presented at the American Marketing Association on “Evolving into a Social Business.” The presentation was more of a high level discussion around the concept of a social business but there are a few things in the presentation that we will be talking about more depth here in the upcoming few weeks. For now, [...]
There is No Social Business is there?
I had a great chat with friend and advisor Gil Yehuda on the topic of social business prior to my presentation at the American Marketing Association. The topic of “what makes a business social” came up during which Gil imparted his usual bit of wisdom with the following quote: “All businesses have always been social; what’s [...]
Meet Josh: He’s Your Future Workforce
Meet Josh (my brother), he’s 18 years old and lives in Woodland Hills, California. He loves music and is a great singer, trombone player, and guitar player. Josh, goes to college and he’s very interested in math and science. He loves learning new things such as taking apart and putting together gas scooter engines, video [...]
IBM Still Searching for the Flying Car I Grew Up With…
Oliver Marks makes fun of IBM’s rather pointless Flying Car ad: He takes this opportunity to run a quick overview of Web 2.0, Collaboration, Social Business, then finally compares the IBM dud to a SABA video “that at least demonstrates how enterprise business networking and real time collaboration could work, which is far more useful [...]
The ROI of ROI: Does ROI Always Make Sense?
When I go into meetings there’s one question I love to ask when it comes down to social customer initiatives. I get the key stakeholders seated at a table together and ask, “If I told you that you would never know about making any direct revenue from your customers through social channels, would you still [...]
You’re Invited! American Marketing Association on Social Business
I’m speaking at the American Marketing Association during Social Media Week on “Evolving into a Social Business.” The event is on Feb 9th from 6-8pm at 1550 Bryant Street Penthouse–Eleventh Floor. Here’s the description of the event: Organizations are getting more involved with social media as tools and channels but inevitably the question of “now what?” [...]
A Four Step Process for Evaluating Risks in Social Business
I just finished reading “The New Supply Chain Agenda,” by Reuben E. Slone, J. Paul Dittmann, and John T. Mentzer which is a great book for anyone interested in supply chain management. One of the chapters in the book talked about evaluating risks for supply chain initiatives and I thought the model they used makes [...]
The “True But Useless” Problem
In the social business world we hear about a lot of truths that practitioners, analysts, vendors, and consultants throw out into the air. In fact listening to the discussions around social business today is a bit like walking into a flea market where everyone is screaming at you trying to get you to come to [...]
What is Social Supply Chain Management?
Before we talk about anything “social” as it pertains to the supply chain, let’s start off with just the plain ‘ol supply chain. There are a few definitions of “supply chain” but I like the one put forth in the book “The New Supply Chain Agenda” by Rueben E. Slone, J. Paul Dittmann, and John [...]
Trends for Companies Searching for a Social Media “Something”
I was playing around on Indeed.com which is basically a massive job search engine that also allows you to look at trends for various job titles or descriptions. I thought it would be fun to take a look at what’s going on with “social media” jobs and trends and…well…wow! The charts below should speak for [...]
