A Special Thank You to the Following Enterprise 2.0 Evangelists for your Inspiration (infographic)
I wanted to take the time to acknowledge and recognize those in the Enterprise 2.0 space that have inspired me to be better. All of you in your own way have forced me to think differently about the next generation enterprise and its enormous potential. To those in the USA, have a Happy Thanksgiving. To [...]
Multiple Perspectives on Social CRM: The Consultant, Analyst, Vendor, and Client
If you put a consultant, an analyst, a vendor, and an end user client together in the same room and ask them to explain or discuss social CRM or social business (or pretty much anything else) you will get very different answers and explanations. Nothing is ever one-sided so why bother trying to look at [...]
Mindtouch Wants To Be The Nerve Center Enabling Social Business
Last week I attended Enterprise 2.0 conference and I saw the enthusiasm among businesses to leverage the Social Business tools to greatly increase the productivity within the organization. In my opinion, these social business tools should have the following three essential characteristics (well, there are few others but these are the ones I consider to [...]
The Corporate Social Strategist Can’t Move Fast Enough
It will take more than a few Jedi-mind tricks for change agents and social strategists to convince upper management of the value of social. We are years away from where we need to be in corporate America. Yesterday it was reported that Wal-Mart made 3.5 billion dollars in the third quarter–and most of this revenue was coming from overseas operations. With the state of the American economy, social business might be the trick to speed up progress–unfortunately it’s going to have to be much faster than we can comprehend. As it stands innovation is not happening fast enough.
Why the Enterprise 2.0 Vs Social Business Debate is Really Going On
(Chess puzzle, white to move and mate in 2, can you figure it out?) There’s been some interesting blog fodder as of late around whether or not the terms Enterprise 2.0 or Social Business are more applicable in describing this shift towards emergent collaborative tools being used within the enterprise. Let’s start things off with [...]
Collaboration Tools Improve Productivity Drastically
With Enterprise 2.0 just over, I am still talking about social and collaboration with others. I came across an interesting data about the collaboration space and thought I will highlight it here. We all know how the modern collaboration tools increase the productivity in an organization by manyfold. There are many studies that put a [...]
The Parent, The Crock and The Heretic
The truth is, in every industry, across every culture there exists the cynic. The cynic tends to operate with a sense of longing, an emptiness. Something isn’t being filled in their lives. Perhaps in business they’ve suffered terrible wounds. Wounds that rarely heal and can only be treated. Unfortunately the cure tends to be the [...]
The True Way To Measure E2.0 ROI
As Enterprise 2.0 continues to evolve, the one question that continues to go unanswered is how to measure ROI.The question came up again today at an E2.0 “town hall” at the Enterprise 2.0 conference.My response wasn’t popular, but I think it’s worth re…
Gartner Magic Quadrant for Internal Social Sotware 2010: Valuable or Not?
Gartner recently released their Magic Quandrant report for internal social software vendors. The below images are courtesy of Read Write Web. The first image is for 2010 the second is from last year. You can clearly see that this year there are a lot less vendors featured, you can read the RWW article on that [...]
Explaining Social Business in a Way that Makes Sense
Quick note, the picture is supposed to be of something “weird” that people will have a hard time explaining, it’s my analogy to “social.” This past week has been a flurry of conferences and events. I’ve literally had hundreds of conversations with so many people that it started to get a bit exhausting. I’ve also [...]
The Two Step Process to Brand Building Through Influencer Communities
If Christopher Columbus were a marketer he would still be using Google and Facebook. Let’s veer from the “West Indies” of social media marketing. Below is a map providing a faster route to a land full of sugar and spice and everything nice. The Map to Social Biz Marketing We are all in the experimentation [...]
Investing in Your External Community or the Future Valuation of Facebook? My Interview with Retail Prophet Doug Stephens
This week during Blog World in Las Vegas I interviewed Doug Stephens, President of Strategy Consultancy Retail Prophet Consulting. Doug Stephens thought by many to be one of the world’s only retail industry futurists. He’s worked with some of North America’s best known retailers and brands including Wal-Mart, Home Depot, Hudson’s Bay Company, Disney, Loblaw [...]
What Alfred Hitchcock Would Have Said About Facebook (For Business?)
What would Alfred Hitchcock have to say about social media? His film Rear Window (1954) hits the premise of social media on the head. The film is about voyeurism. And as the script reads ”we’ve become a race of Peeping Toms.” Sixty years later I think Alfred would agree. Why are so many of us addicted to [...]
Free Webinar on the Business of Being Social and Why You Should Care
I’ve been a fan of blueKiwi for a little while now. For those of you not familiar blueKiwi, they are a social business software company which allows customers, partners, and employees to effectively collaborate with one another. I believe they have a very interesting vision for both customer and employee engagement and they are executing on that [...]
Customer and Company Value, You Must Define Both
In my presentations I oftentimes reference a quote from Gartner which says the following: “By 2010 more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value. Rushing into social computing initiatives without clearly defined benefits for both the company and [...]
