Business Problems that Social CRM Helps Organizations Solve
(White to move and Mate in 2, can you figure out the answer?) There’s been a lot of talk about what SCRM is (social customer relationship management) and how it should be defined. There has also been a lot of conversation around Social CRM from a technology standpoint in terms of vendor offerings. I’ll admit [...]
Report on 18 Use Cases for Social CRM
Jeremiah Owyang and Ray Wang from Altimeter Group released their report today on the 18 use cases for Social CRM and provide some ideas and guidelines for how to move forward within the space. They included quite an impressive roster of experts and vendors to help them compile their report. However, keep in mind that [...]
