CRM or Social CRM, What’s the Difference?
This is going to be the first post in a series of posts that designed to help you visually break down and understand SCRM. This first post breaks down the difference between CRM and SCRM so that people can get an understanding of what we’re talking about conceptually. The images and the concepts here are [...]
The Social CRM Process
I’m speaking about Social CRM at the New Communications Forum in a few weeks and I’ve been doing a bit of research and thinking around this topic. I wanted to give you a sneak peak at some of the ideas and concepts that I’m going to be presenting, starting with the one below. I’ve had [...]
