CxO Talk episode 1: Guy Kawasaki on influence for APEs
CxO Talk, my new talk show with co-host Vala Afshar, debuted with a conversation on marketing and influence with author and investor Guy Kawasaki. Guy’s most recent book, titled APE: Author, Publisher, Entrepreneur, is a practical handbook for self-publishing a book and using social media to get the word out and sell copies. CxO Talk is [...]
Does it matter if you are popular on LinkedIn?
I am sure that some of us have gotten these really cool e-mails from Linkedin lately helping us put some kind of context around our relative popularity on the internet, or at least on the LinkedIn system. The problem is that being popular on LinkedIn does not matter to me at all. Sure the infographic [...]
Social Sales | 10 Social Sales Lead–ership Tips
Sales professionals are some of the earliest adopters and most annoying users of social networking. The problem is that most sales reps treat LinkedIn like a prospecting database for cold calling. To succeed at social sales you must have something to offer beyond your product. You must be someone your prospects want to know.
Trends for Companies Searching for a Social Media “Something” (2013)
Just over two years ago I wrote a post on “Trends for Companies Searching for a Social Media ‘Something’” and I thought it would be interesting to take a look at some of these trends a few years later. I used Indeed.com a few years ago but it appears they haven’t updated their system recently [...]
Divorce Facebook Style
Who gets the data after a couple gets divorced? You might be surprised at just how much Facebook data plays in a divorce scenario, and if Take this Lollypop didn’t scare you, this should make you stop and think for a minute about data, and who it belongs to. Any good divorce lawyer is going [...]
54% of blog posts contain pure facts
A post by Dion Hinchcliffe on “social business maturity” made me laugh and cry at the same time. It’s one of those misleading semi-analytical semi-research posts that will be joyfully accepted by most people as solid truth. However, it ain’t. If it’s anything solid, it’s solid suggestimation. Why? The post smacks the reader in the face [...]
I’m sorry, you’re just not incompetent enough to get it
Olivier Blanchard made me do it. @martijnlinssen As far as I can tell, incompetence isn’t a driver of failure. It’s a driver of advancement. — Olivier Blanchard (@thebrandbuilder) October 16, 2012 And it is. Definition of advancement? Coming up soon. But this is the driver for most, if not all, of your life: work, [...]
B2B Social Networking | What’s In a Name?
The term “social media” clouds our thinking about social networking with advertising concepts. In particular, when it comes to B2B social networking, the term “B2B social media” misses the mark entirely.
Designing The Next-generation Review And Recommendation System
It’s unfortunate that despite of the popularity of social networks and plenty of other services that leverage network effects, the review and recommendation systems that are supposed to help users make the right decisions haven’t changed much. Thumbs-up and thumbs-down or likes and unlikes signal two things: popularity and polarization. If a YouTube video has [...]
Research: Spotlight on social media risk management
A new report by Altimeter Group sheds light on the importance of risk management as applied to social media.
Twitter is NOT where the party is at
You couldn’t possible have missed the messy story around NBC and Twitter, resulting in suspension of Guy Adams’ Twitter account. Guy’s latest reaction on that is here, and contains the concise version. I do have to say that “which is widely listed online” is an exaggeration for sure, as it’s only to be found on [...]
Google you are so sad, you drive me mad
Google has tried a new trick to lure in people to their destined-to-die Social Network, aka Google+ Why the harsh words? Because I’m appalled by the method they choose. If you’re not getting enough attention for your product or service, you should try to make it more attractive (financially, operationally, which ever way) – not [...]
Need a mindset for adaptation? Team up
My latest post told my story of a week of hiking. In essence, it was a classical story of engaging a new venture, preparing for it as best as you can, being confronted with (utter) failure and adapt to the changed circumstances by listening to yourself, your peers, experts in the field – and then [...]
Social – An Enterprise Overlay, or an Enterprise Fabric?
On a recent trip to San Francisco I spent talking with both salesforce and NetSuite people about their approach and general view of “social” as it relates to enterprise software. I call out these two vendors because while both are cloud-centric enterprise software companies, they have very different views on social. In fact, salesforce and [...]
Tweets Offer Little Value in Understanding Customer Needs
Social media. A rich source of insight and opportunity for companies. Why, it’s an article of faith that customers are talking…on their terms…where they want. So get out there and learn from them! See what this IBM executive says:
